Welcome to This Not That

I’m This Not That (aka TNT) — your no‑BS guide to what’s actually worth your money.

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I cut through internet fluff and influencer hype to bring you authentic reviews, smart product swaps, and bougie vibes without bougie prices. I’m a marketing‑tech pro with 15 years of enterprise experience and a mom with absolutely zero patience for overhyped, underperforming products.

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You’ll never see my face here — and that’s on purpose. This brand is about honest information, not another personality-driven feed. I want the reviews, the testing, and the results to speak for themselves. 

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If it’s cute but useless? Hard pass.
If it’s overpriced and underperforming? We’re calling it out.
I do the research, testing, comparing, and BS‑filtering so busy women don’t have to.

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This space is built on authenticity, clarity, and problem‑solving. I’m here to answer the questions you actually have and help you make smarter choices without the noise, pressure, or over‑glossed sales pitches you see everywhere else.

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What You’ll Find Here

✨ honest, experience‑based reviews

✨ smart alternatives that save money without sacrificing quality

✨ curated picks that fit real life

✨ zero influencer delusion

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Welcome to the no‑nonsense side of the internet. Let’s cut through the hype — and shop smarter together!