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This Not That: Ouai In-Shower Hair Gloss
Shop the post here. Ladies with dry, frizzy hair, listen up, because a gloss treatment is probably the one product category you're skipping that would actually make a visible difference. If your hair looks dull no matter what you put in it, feels rough by day two, or goes frizzy the second there's humidity, that's what a gloss is for. It seals the cuticle so your hair reflects light instead of absorbing it, which is the whole reason some people's hair looks expensive and your


This Not That: rhode Peptide Lip Treatment
Shop the post here. I love the rhode peptide lip treatment as much as everyone else — the smooth, glossy, my-lips-look-like-this-naturally finish is genuinely really good. Toast specifically is one of those shades that somehow works with everything, and I get why it's always sold out. But it's $20 a tube, and I can never keep track of my lip glosses to begin with. Between my girls taking them and the car crevice eating them (RIP to the Ole Henriksen lip gloss my car claimed e


This Not That: Veronica Beard Wilde Brocade Jacket
Shop the post here. I had been seeing the Walmart hauls like everyone else, and this jacket kept popping up, so I finally ordered it to vet it for myself. The second it came in, I immediately thought Veronica Beard. It has that same polished, tapestry-style, slightly grandma-chic feel, but in a way that still feels very wearable. The vibrant colors and richer-looking fabric make it look much more expensive than it is, and it’s one of those pieces that instantly makes a simple


This Not That: Celine Triomphe Metal Oval Sunglasses
Shop the post here. I love the Celine sunglasses look, especially the gold hardware, but I’m way too rough on sunglasses to spend that much on a pair. I know myself too well. I need something I can throw in my bag, wear to the pool, or leave in the car without feeling like I just ruined something expensive. I still want the look, though. I want them to feel polished, a little elevated, and like they actually add something to an outfit. That’s why I grabbed these instead. They


August Best Sellers
Shop the post here. 1. Cured Nutrition Dream Gummies: My #1 seller, no contest. CBD + CBN + a microdose of THC with valerian, passionflower, and chamomile. These are the sleep gummies I keep repurchasing and recommending. They actually help me wind down without the groggy hangover feeling. They’ve been on sale, which is why they’re a bestseller right now, and because I still haven’t found a dupe, I’d grab them while the sale is live. 40% off with $50 in free gifts right now,


This Not That: Kosas Revealer Concealer
Shop the post here. Well folks, it's been a JOURNEYYYYY — because so many concealers are genuinely so bad lol. My OG was Dior. Used it for years, no notes. But once I started This Not That, I made it my mission to work through the concealer aisle and see what else was actually out there. Reader, there were a lot of misses. Kosas Revealer was one I tried and really liked. Skincare-forward, hydrating, that natural finish everyone talks about. But at $32 a tube, I wanted to see


This Not That: July Best Sellers
Shop the post here. First up, the Briotech Hypochlorous Acid Spray. It's part of my "stinky girl" routine and truly is the all-in-one it's hyped to be. Great for keeping post-sweat breakouts in check, calming irritation, and doubling as a pit refresh. So glad you guys are as hooked on this one as I am. Next, the Yearly Co Dupe Bangles. These don't launch to the public until next Thursday, but you've already snapped up a ton during early access. When it goes live next week, we


This Not That: Aritzia Effortless Pant (Crepette)
Shop the post here. Being forced back into the office (boo) has meant unfortunately having to invest in a whole new work wardrobe. But because I do not go in every day AND my commute already costs me more than I want to be spending, I refuse to drop a fortune on office pants I only wear a few times a week. That is where these come in. Aritzia Effortless Pants in Crepette have been THE tailored trouser everyone talks about for years — that lightweight, wrinkle-resistant Japane


This Not That: RevitaLash Advanced Eyelash Conditioner
Shop the post here. I was introduced to this product by @beautyxbeaker, who I trust so much with their recommendations. And here is why this one matters to me personally — I have had terrible reactions to most prostaglandin-based lash serums and even the ones branded as "sensitive" like the Grand Lash sensitive I just tried still irritate me. So I have basically written off the entire category until this one. Enter The Educated Mess Grow A Pair Lash & Brow Enhancing Serum. To


This Not That: L'Occitane Shea Butter Hand Cream
Shop the post here. L'Occitane who? This $5 drugstore find has real shea butter, the same rich-but-fast-absorbing butter cream texture, and your hands literally cannot tell the difference once it sinks in. eos Shea Better Hand Cream has been quietly sitting on shelves while people spend $29 for the exact same size of the OG — and we need to talk about it. The texture? Identical energy. Both are that rich, indulgent butter cream that melts into your skin without leaving a grea


This Not That: Noyz Only Human
Shop the post here. When I shared that Noyz Only Human was my favorite fragrance, a lot of you said it was a little out of budget — so I went hunting for a dupe for you. Only Human has been my number one for a while now. It is one of those scents that genuinely turns heads — people constantly ask what I am wearing, and there is just something about it that smells expensive, warm, and intimate without being too much. It is the kind of fragrance that becomes part of your signat


This Not That: Urban Decay Naked 3 Palette
Shop the post here. I have had my Urban Decay Naked 3 palette for longer than I want to admit. I am talking close to ten years at this point, which is wild for an eyeshadow palette, but it has been a staple in my makeup bag forever. Those rose-toned neutrals are universally flattering, blend like a dream, and give you that pretty, soft, pinky-mauve eye look that works on basically everyone. But honestly, if I had not bought it ten years ago, I am not sure I would buy it now.


This Not That: Tatcha The Serum Stick
Shop the post here. I have loved the Tatcha Serum Stick for years and it is honestly one of those products I never shut up about because it just works. I would swipe it on dry patches, around my eyes, anywhere my makeup was starting to look tired, or whenever my skin needed a little extra moisture and smoothness. The best part is that it lasts forever, which almost made the $49 price tag easier to justify because you use so little each time. But after years of dragging out th


This Not That: It's a 10 Miracle Leave-In Product
Shop the post here. I have been really challenging myself lately to find more drugstore dupes for the products I keep repurchasing. The two leave-ins I have loved for years are It's a 10 Miracle Leave-In and Pureology Color Fanatic — both genuinely amazing, but at $30 and $36 a bottle, they add up fast, especially when you go through them as quickly as I do. If you step out of the shower and your hair is a tangled, frizzy mess, snaps every time you run a brush through it, loo


This Not That: Ouai In-Shower Hair Gloss
Shop the post here. I feel like I have personally duped every product Ouai owns at this point. Their stuff is genuinely good, the packaging is gorgeous, the scent is classic Ouai — but the price? Always a little too much for what you actually get. If you have color-treated hair that starts looking dull and brassy two weeks after your salon appointment, or your natural hair just looks flat and lifeless and you cannot figure out why your shine has disappeared, a hair gloss is t


May Best Sellers
Shop the post here. The Walmart Bogg dupe continues to hold its top spot and honestly does not seem to be slowing down anytime soon. It is officially the dupe of the season. The Walmart romper snuck up as another huge best seller this month, which makes total sense because it is the easiest one-and-done summer outfit. Sounds like my lady issues posts really connected with you, because the Nixit urinary health supplements were a huge seller too. I love that we are normalizing


This Not That: Ring Concierge Heart Bezel Eternity Band
Submit the order form here. The Ring Concierge Heart Eternity Band is genuinely one of the prettiest rings I have ever seen. The little heart-shaped diamonds, the delicate bezel detail, the way it looks like a fine jewelry heirloom — it is exactly the kind of ring I would wear forever. The only catch? The Ring Concierge lab diamond version starts around $6,348, and the natural diamond bezel version is closer to $11,998. Absolutely beautiful, but LOL at that price. So I did wh


This Not That: Patrick Ta Major Glow Balm
Shop the post here. The Patrick Ta Major Glow Balm has had its moment for a reason — it gives that beautiful lit-from-within, glowy, "I just got back from somewhere expensive" finish on your chest, shoulders, and collarbones. It looks gorgeous in pictures and even better in real life. The only catch is the price — at around $60 for a body glow product, it is a real splurge for something that is essentially shimmer in a tub. I had a photoshoot a couple of weeks ago and wanted


This Not That: Athleta Brooklyn Utility Romper
Shop the post here. Look, the Athleta Brooklyn Utility Romper is cute. It is polished, easy to throw on, has the little zipper and the pockets, and gives that put-together "I have my life mostly together" energy. But it is also $109. For a romper. That you will mostly wear to Target and school pickup. I just couldn't get on board. Then I saw Avia had a romper, and I knew immediately this was going to be the one because I love their entire product line so much — everything I h


This Not That: Anthropologie Bibi Lou Netted Jelly Mules
Shop the post here. A mom friend at school was wearing the cutest jelly mules and I literally had to ask where they were from. She told me Old Navy, and even better, she said they were on major sale — so I went home and ordered them same day. They instantly reminded me of the Bibi Lou Netted Jelly Mules from Anthropologie that have been everywhere lately — same shape, same netted open-weave detail, same easy slip-on vibe. The best part though? They do not leave your feet stin
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