Shop the post here. 1. Cured Nutrition Dream Gummies: My #1 seller, no contest. CBD + CBN + a microdose of THC with valerian, passionflower, and chamomile. These are the sleep gummies I keep repurchasing and recommending. They actually help me wind down without the groggy hangover feeling. They’ve been on sale, which is why they’re a bestseller right now, and because I still haven’t found a dupe, I’d grab them while the sale is live. 40% off with $50 in free gifts right now,

Shop the post here. Well folks, it's been a JOURNEYYYYY — because so many concealers are genuinely so bad lol. My OG was Dior. Used it for years, no notes. But once I started This Not That, I made it my mission to work through the concealer aisle and see what else was actually out there. Reader, there were a lot of misses. Kosas Revealer was one I tried and really liked. Skincare-forward, hydrating, that natural finish everyone talks about. But at $32 a tube, I wanted to see

Shop the post here. First up, the Briotech Hypochlorous Acid Spray. It's part of my "stinky girl" routine and truly is the all-in-one it's hyped to be. Great for keeping post-sweat breakouts in check, calming irritation, and doubling as a pit refresh. So glad you guys are as hooked on this one as I am. Next, the Yearly Co Dupe Bangles. These don't launch to the public until next Thursday, but you've already snapped up a ton during early access. When it goes live next week, we

Shop the post here. Being forced back into the office (boo) has meant unfortunately having to invest in a whole new work wardrobe. But because I do not go in every day AND my commute already costs me more than I want to be spending, I refuse to drop a fortune on office pants I only wear a few times a week. That is where these come in. Aritzia Effortless Pants in Crepette have been THE tailored trouser everyone talks about for years — that lightweight, wrinkle-resistant Japane

Shop the post here. I was introduced to this product by @beautyxbeaker, who I trust so much with their recommendations. And here is why this one matters to me personally — I have had terrible reactions to most prostaglandin-based lash serums and even the ones branded as "sensitive" like the Grand Lash sensitive I just tried still irritate me. So I have basically written off the entire category until this one. Enter The Educated Mess Grow A Pair Lash & Brow Enhancing Serum. To

Shop the post here. L'Occitane who? This $5 drugstore find has real shea butter, the same rich-but-fast-absorbing butter cream texture, and your hands literally cannot tell the difference once it sinks in. eos Shea Better Hand Cream has been quietly sitting on shelves while people spend $29 for the exact same size of the OG — and we need to talk about it. The texture? Identical energy. Both are that rich, indulgent butter cream that melts into your skin without leaving a grea

Shop the post here. When I shared that Noyz Only Human was my favorite fragrance, a lot of you said it was a little out of budget — so I went hunting for a dupe for you. Only Human has been my number one for a while now. It is one of those scents that genuinely turns heads — people constantly ask what I am wearing, and there is just something about it that smells expensive, warm, and intimate without being too much. It is the kind of fragrance that becomes part of your signat

Shop the post here. I have had my Urban Decay Naked 3 palette for longer than I want to admit. I am talking close to ten years at this point, which is wild for an eyeshadow palette, but it has been a staple in my makeup bag forever. Those rose-toned neutrals are universally flattering, blend like a dream, and give you that pretty, soft, pinky-mauve eye look that works on basically everyone. But honestly, if I had not bought it ten years ago, I am not sure I would buy it now.

Shop the post here. I have loved the Tatcha Serum Stick for years and it is honestly one of those products I never shut up about because it just works. I would swipe it on dry patches, around my eyes, anywhere my makeup was starting to look tired, or whenever my skin needed a little extra moisture and smoothness. The best part is that it lasts forever, which almost made the $49 price tag easier to justify because you use so little each time. But after years of dragging out th

Shop the post here. I have been really challenging myself lately to find more drugstore dupes for the products I keep repurchasing. The two leave-ins I have loved for years are It's a 10 Miracle Leave-In and Pureology Color Fanatic — both genuinely amazing, but at $30 and $36 a bottle, they add up fast, especially when you go through them as quickly as I do. If you step out of the shower and your hair is a tangled, frizzy mess, snaps every time you run a brush through it, loo

Shop the post here. I feel like I have personally duped every product Ouai owns at this point. Their stuff is genuinely good, the packaging is gorgeous, the scent is classic Ouai — but the price? Always a little too much for what you actually get. If you have color-treated hair that starts looking dull and brassy two weeks after your salon appointment, or your natural hair just looks flat and lifeless and you cannot figure out why your shine has disappeared, a hair gloss is t

Shop the post here. The Walmart Bogg dupe continues to hold its top spot and honestly does not seem to be slowing down anytime soon. It is officially the dupe of the season. The Walmart romper snuck up as another huge best seller this month, which makes total sense because it is the easiest one-and-done summer outfit. Sounds like my lady issues posts really connected with you, because the Nixit urinary health supplements were a huge seller too. I love that we are normalizing

Submit the order form here. The Ring Concierge Heart Eternity Band is genuinely one of the prettiest rings I have ever seen. The little heart-shaped diamonds, the delicate bezel detail, the way it looks like a fine jewelry heirloom — it is exactly the kind of ring I would wear forever. The only catch? The Ring Concierge lab diamond version starts around $6,348, and the natural diamond bezel version is closer to $11,998. Absolutely beautiful, but LOL at that price. So I did wh

Shop the post here. The Patrick Ta Major Glow Balm has had its moment for a reason — it gives that beautiful lit-from-within, glowy, "I just got back from somewhere expensive" finish on your chest, shoulders, and collarbones. It looks gorgeous in pictures and even better in real life. The only catch is the price — at around $60 for a body glow product, it is a real splurge for something that is essentially shimmer in a tub. I had a photoshoot a couple of weeks ago and wanted

Shop the post here. Look, the Athleta Brooklyn Utility Romper is cute. It is polished, easy to throw on, has the little zipper and the pockets, and gives that put-together "I have my life mostly together" energy. But it is also $109. For a romper. That you will mostly wear to Target and school pickup. I just couldn't get on board. Then I saw Avia had a romper, and I knew immediately this was going to be the one because I love their entire product line so much — everything I h

Shop the post here. A mom friend at school was wearing the cutest jelly mules and I literally had to ask where they were from. She told me Old Navy, and even better, she said they were on major sale — so I went home and ordered them same day. They instantly reminded me of the Bibi Lou Netted Jelly Mules from Anthropologie that have been everywhere lately — same shape, same netted open-weave detail, same easy slip-on vibe. The best part though? They do not leave your feet stin

Shop the post here. Listen, the Hourglass Ambient Lighting Bronzer is genuinely beautiful. Soft-focus, sun-kissed, lit-from-within, never muddy, never orange — it really does make your skin look healthier and more expensive than it has any right to. The only problem? It is $58. For a bronzer. To put on your face. That you will eventually wash off. I tried the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer fully expecting nothing, and instead I got pretty much the sam

Shop the post here. I have always heard so many good things about Sunday Riley Good Genes Lactic Acid Treatment. It really does give that smoother, brighter, plumper-looking skin that everyone raves about, and it has been a holy grail product for so many people for years. But at $85 for a bottle of lactic acid, it is a pretty big commitment for what is essentially an exfoliating treatment. I started looking for a more affordable alternative and ended up trying The Ordinary La

Shop the post here. The Clinique Almost Lipstick in Black Honey is iconic for a reason. It gives that perfect "your lips but berry" wash of color that somehow flatters everyone, and it has been a cult favorite forever. This has honestly been one of the most requested dupes I've ever gotten, so I was determined to find a really good one. I tried the e.l.f. version, I tried the Burt's Bees one, and while they were fine, neither of them came close to giving me that signature Bla

Shop the post here. I have been a Lululemon Align girl for years and they really are the leggings I have lived in. But I needed to grab another pair recently, and honestly, the quality has noticeably gone down over the past few years. The fabric just doesn't feel quite as soft and substantial as it used to, and for over $120 a pair, I started to feel less and less great about restocking. So I went looking for a dupe and ended up trying the Aerie Real Me High Waisted Crossover