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This Not That: rhode Peptide Lip Treatment
Shop the post here. I love the rhode peptide lip treatment as much as everyone else — the smooth, glossy, my-lips-look-like-this-naturally finish is genuinely really good. Toast specifically is one of those shades that somehow works with everything, and I get why it's always sold out. But it's $20 a tube, and I can never keep track of my lip glosses to begin with. Between my girls taking them and the car crevice eating them (RIP to the Ole Henriksen lip gloss my car claimed e


This Not That: Kosas Revealer Concealer
Shop the post here. Well folks, it's been a JOURNEYYYYY — because so many concealers are genuinely so bad lol. My OG was Dior. Used it for years, no notes. But once I started This Not That, I made it my mission to work through the concealer aisle and see what else was actually out there. Reader, there were a lot of misses. Kosas Revealer was one I tried and really liked. Skincare-forward, hydrating, that natural finish everyone talks about. But at $32 a tube, I wanted to see


This Not That: Noyz Only Human
Shop the post here. When I shared that Noyz Only Human was my favorite fragrance, a lot of you said it was a little out of budget — so I went hunting for a dupe for you. Only Human has been my number one for a while now. It is one of those scents that genuinely turns heads — people constantly ask what I am wearing, and there is just something about it that smells expensive, warm, and intimate without being too much. It is the kind of fragrance that becomes part of your signat


This Not That: Urban Decay Naked 3 Palette
Shop the post here. I have had my Urban Decay Naked 3 palette for longer than I want to admit. I am talking close to ten years at this point, which is wild for an eyeshadow palette, but it has been a staple in my makeup bag forever. Those rose-toned neutrals are universally flattering, blend like a dream, and give you that pretty, soft, pinky-mauve eye look that works on basically everyone. But honestly, if I had not bought it ten years ago, I am not sure I would buy it now.


This Not That: Patrick Ta Major Glow Balm
Shop the post here. The Patrick Ta Major Glow Balm has had its moment for a reason — it gives that beautiful lit-from-within, glowy, "I just got back from somewhere expensive" finish on your chest, shoulders, and collarbones. It looks gorgeous in pictures and even better in real life. The only catch is the price — at around $60 for a body glow product, it is a real splurge for something that is essentially shimmer in a tub. I had a photoshoot a couple of weeks ago and wanted


This Not That: Hourglass Ambient Lighting Bronzer
Shop the post here. Listen, the Hourglass Ambient Lighting Bronzer is genuinely beautiful. Soft-focus, sun-kissed, lit-from-within, never muddy, never orange — it really does make your skin look healthier and more expensive than it has any right to. The only problem? It is $58. For a bronzer. To put on your face. That you will eventually wash off. I tried the CoverGirl TruBlend Skin Enhancer Baked Luminous Bronzer fully expecting nothing, and instead I got pretty much the sam


This Not That: Clinique Almost Lipstick in Black Honey
Shop the post here. The Clinique Almost Lipstick in Black Honey is iconic for a reason. It gives that perfect "your lips but berry" wash of color that somehow flatters everyone, and it has been a cult favorite forever. This has honestly been one of the most requested dupes I've ever gotten, so I was determined to find a really good one. I tried the e.l.f. version, I tried the Burt's Bees one, and while they were fine, neither of them came close to giving me that signature Bla


This Not That: Chanel Coco Mademoiselle
Shop the post here. I love Chanel Coco Mademoiselle, but she is expensive expensive. Like, “look pretty, smell amazing, and then casually ruin your budget” expensive. It also has such a soft spot in my heart because it was my first real big-girl perfume — the one I bought for myself when I first started working in corporate and wanted to feel polished, grown up, and like I actually had my life together. There was just something about spraying it on before work that made me fe


This Not That: Charlotte Tilbury Airbrush Flawless Finish Setting Powder
Shop the post here. I really do understand why people love the Charlotte Tilbury pressed powder. I used the mini Airbrush Flawless Finish constantly because it gives that smooth, blurred, soft-focus look that somehow makes your skin look more expensive in two seconds. It’s one of those products that actually lives up to the hype — it takes down shine, smooths everything out, and makes makeup look more polished without ever looking heavy. The problem is I went through it way t


This Not That: Lancôme Cils Booster XL Super-Enhancing Mascara Primer
Shop the post here. Lancôme Cils Booster XL Super-Enhancing Mascara Primer is the primer that beauty editors have been quietly hoarding for years. Those micro-fibers coat every single lash and make mascara look like it's doing twice the work — you get that elongated, almost-false-lash effect that regular mascara alone just can't give you. It's genuinely a great product and one I'v been using for years. The problem is you're paying $30 for 5.5ml of primer. That's a lot to spen


This Not That: Fenty Gloss Bomb Stix
Shop the post here. Fenty's Gloss Bomb Stix earned its hype. It's got that perfect non-sticky, high-shine finish that actually looks expensive on your lips, and it's loaded with squalane, shea butter, and kiwi oil to keep lips moisturized for up to eight hours. The shade Spiced Cold is one of the best in the line — a muted, wearable berry that looks good on everyone. The problem is you're spending $26 on something that holds 3.6 grams of product, and that adds up fast when yo


This Not That: Armani Beauty Eye Tint Eyeshadow
Shop the post here . I love a luxury eye moment as much as the next Sephora zombie, but shade‑for‑shade, I still end up on team e.l.f. The Armani Eye Tint looks and feels expensive—gorgeous tube, fancy little applicator, really pretty on the lid when you hit the sweet spot. But here’s the thing: I am not a professional makeup artist, and this stuff kind of expects you to be. You need just the right amount, you have to move fast, and you can’t over‑blend or it suddenly goes fr


This Not That: Thrive Causemetics Liquid Lash
Shop the post here. I’ve been getting so many questions on my socials about a good tubing mascara, but I personally could not justify spending what Thrive costs. I wanted the flake-free, smudge-proof, easy warm-water removal situation without feeling like I was paying designer prices for something I’d toss in a few months. Thrive Causemetics Liquid Lash Extensions does what it says: lots of length, definition, and that very clear “I’m wearing mascara” lash look. It’s bold, it


This Not That: Westman Atelier Lit Up Glassy Gel Highlighter Stick
Shop the post here. The Westman Atelier highlighter entered my life during a weak moment at Sephora — you know the kind. I was getting shade‑matched, minding my own business, when the beauty advisor casually pulled out her ride‑or‑die favorites. And of course… it was disappointingly perfect. Smooth, glowy, luxe — everything a highlight stick dreams of being. But here’s the reality: as much as I loved it, I just couldn’t justify dropping $50 every time I needed a new one. The


This Not That: Rare Beauty Shadow Stick
Shop the post here. I’ve tried a lot of cream shadow sticks, and Rare Beauty’s All of the Above Weightless Eyeshadow Stick was the first one that really hooked me. It’s smooth, pigmented, and blends like a dream before setting down for the day. It even beats out classics like Bobbi Brown and Laura Mercier for me in glide, payoff, and that soft shimmer that doesn’t look chunky, though it can feel a little heavier on the lids if you build it up. The downside is the price — it’s


This Not That: ONE/SIZE Powder Melt Glass Setting Spray
Shop the post here. I'm sad to share that I've fallen in love with the ONE/SIZE Powder Melt Glass Setting Spray — that glow? Unreal. It gives your skin that glass-like, luminous finish without feeling greasy, and it made every makeup look melt together perfectly. But after using a full bottle way too quickly, I knew I needed a more budget-friendly backup.That’s when I found the Hard Candy Glow On Lock Setting Spray — and honestly, she’s the understudy I didn’t know I needed..


This Not That: Hourglass Ambient Soft Glow Foundation Brush
Shop the post. When you asked me to find a dupe for the Hourglass Ambient Soft Glow Foundation Brush, I knew it wouldn’t be easy. Hourglass is known for luxury tools that deliver flawless results, and this brush is no exception. It’s sleek, weighted, and blends foundation seamlessly for that soft, airbrushed finish. But at $47, it’s definitely an investment. So, I went on a mission to find an alternative that could deliver similar results without the hefty price tag. After te


This Not That: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
Shop the post! Another user request! I’ve been really enjoy the Patrick Ta Major Headlines Blush Duo—it’s gorgeous, luxe, and gives that perfect layered flush. But let’s be real… it’s a splurge. So I went on the hunt for a budget-friendly alternative and found it: Morphe’s Cheek Thrills Multi-Finish Face Trio. Here’s the tea: Patrick Ta is all about that cream + powder combo, rich pigment, and high-end packaging. It lasts all day and feels like a little luxury every time you


This Not That: Beauty Blender
Shop the post here. I’ve used both the Beauty Blender and the Paw Paw Wonder Blender, and honestly, the difference is night and day. When I first started using the Beauty Blender, I liked it—it did the job, but I always felt like I was going through my foundation way too fast. It gave a nice finish, but I couldn’t ignore how much product it seemed to soak up. I’d find myself restocking my foundation more often than I wanted to, and that adds up quickly. Then I tried the Paw P


This Not That: Saie Sun Melt Natural Cream Bronzer
Shop the post here. Let’s be real—makeup that worked in your 20s doesn’t always hit the same in your 30s. Bronzer included. As I’ve gotten older (and drier-skinned), I’ve found that cream bronzer just melts into my skin in a way powder never could. Powder tends to cling to dry patches, while cream gives me that smooth, radiant finish I’m after. When I first tried cream bronzer, I went for the aesthetic favorite: Saie Sun Melt. It’s clean, pretty, and feels luxe—but honestly?
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