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This Not That: Lancôme Cils Booster XL Super-Enhancing Mascara Primer
Shop the post here. Lancôme Cils Booster XL Super-Enhancing Mascara Primer is the primer that beauty editors have been quietly hoarding for years. Those micro-fibers coat every single lash and make mascara look like it's doing twice the work — you get that elongated, almost-false-lash effect that regular mascara alone just can't give you. It's genuinely a great product and one I'v been using for years. The problem is you're paying $30 for 5.5ml of primer. That's a lot to spen


This Not That: Fenty Gloss Bomb Stix
Shop the post here. Fenty's Gloss Bomb Stix earned its hype. It's got that perfect non-sticky, high-shine finish that actually looks expensive on your lips, and it's loaded with squalane, shea butter, and kiwi oil to keep lips moisturized for up to eight hours. The shade Spiced Cold is one of the best in the line — a muted, wearable berry that looks good on everyone. The problem is you're spending $26 on something that holds 3.6 grams of product, and that adds up fast when yo


This Not That: Armani Beauty Eye Tint Eyeshadow
Shop the post here . I love a luxury eye moment as much as the next Sephora zombie, but shade‑for‑shade, I still end up on team e.l.f. The Armani Eye Tint looks and feels expensive—gorgeous tube, fancy little applicator, really pretty on the lid when you hit the sweet spot. But here’s the thing: I am not a professional makeup artist, and this stuff kind of expects you to be. You need just the right amount, you have to move fast, and you can’t over‑blend or it suddenly goes fr


This Not That: Thrive Causemetics Liquid Lash
Shop the post here. I’ve been getting so many questions on my socials about a good tubing mascara, but I personally could not justify spending what Thrive costs. I wanted the flake-free, smudge-proof, easy warm-water removal situation without feeling like I was paying designer prices for something I’d toss in a few months. Thrive Causemetics Liquid Lash Extensions does what it says: lots of length, definition, and that very clear “I’m wearing mascara” lash look. It’s bold, it


This Not That: Westman Atelier Lit Up Glassy Gel Highlighter Stick
Shop the post here. The Westman Atelier highlighter entered my life during a weak moment at Sephora — you know the kind. I was getting shade‑matched, minding my own business, when the beauty advisor casually pulled out her ride‑or‑die favorites. And of course… it was disappointingly perfect. Smooth, glowy, luxe — everything a highlight stick dreams of being. But here’s the reality: as much as I loved it, I just couldn’t justify dropping $50 every time I needed a new one. The


This Not That: Rare Beauty Shadow Stick
Shop the post here. I’ve tried a lot of cream shadow sticks, and Rare Beauty’s All of the Above Weightless Eyeshadow Stick was the first one that really hooked me. It’s smooth, pigmented, and blends like a dream before setting down for the day. It even beats out classics like Bobbi Brown and Laura Mercier for me in glide, payoff, and that soft shimmer that doesn’t look chunky, though it can feel a little heavier on the lids if you build it up. The downside is the price — it’s


This Not That: ONE/SIZE Powder Melt Glass Setting Spray
Shop the post here. I'm sad to share that I've fallen in love with the ONE/SIZE Powder Melt Glass Setting Spray — that glow? Unreal. It gives your skin that glass-like, luminous finish without feeling greasy, and it made every makeup look melt together perfectly. But after using a full bottle way too quickly, I knew I needed a more budget-friendly backup.That’s when I found the Hard Candy Glow On Lock Setting Spray — and honestly, she’s the understudy I didn’t know I needed..


This Not That: Hourglass Ambient Soft Glow Foundation Brush
Shop the post. When you asked me to find a dupe for the Hourglass Ambient Soft Glow Foundation Brush, I knew it wouldn’t be easy. Hourglass is known for luxury tools that deliver flawless results, and this brush is no exception. It’s sleek, weighted, and blends foundation seamlessly for that soft, airbrushed finish. But at $47, it’s definitely an investment. So, I went on a mission to find an alternative that could deliver similar results without the hefty price tag. After te


This Not That: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
Shop the post! Another user request! I’ve been really enjoy the Patrick Ta Major Headlines Blush Duo—it’s gorgeous, luxe, and gives that perfect layered flush. But let’s be real… it’s a splurge. So I went on the hunt for a budget-friendly alternative and found it: Morphe’s Cheek Thrills Multi-Finish Face Trio. Here’s the tea: Patrick Ta is all about that cream + powder combo, rich pigment, and high-end packaging. It lasts all day and feels like a little luxury every time you


This Not That: Beauty Blender
Shop the post here. I’ve used both the Beauty Blender and the Paw Paw Wonder Blender, and honestly, the difference is night and day. When I first started using the Beauty Blender, I liked it—it did the job, but I always felt like I was going through my foundation way too fast. It gave a nice finish, but I couldn’t ignore how much product it seemed to soak up. I’d find myself restocking my foundation more often than I wanted to, and that adds up quickly. Then I tried the Paw P


This Not That: Saie Sun Melt Natural Cream Bronzer
Shop the post here. Let’s be real—makeup that worked in your 20s doesn’t always hit the same in your 30s. Bronzer included. As I’ve gotten older (and drier-skinned), I’ve found that cream bronzer just melts into my skin in a way powder never could. Powder tends to cling to dry patches, while cream gives me that smooth, radiant finish I’m after. When I first tried cream bronzer, I went for the aesthetic favorite: Saie Sun Melt. It’s clean, pretty, and feels luxe—but honestly?


This Not That: Kosas Revealer Extra Bright Color Corrector
Shop the post here. Aging is a privilege I’m grateful for—but let’s be real, my neck and under-eyes are where it shows the most. Dark circles have become part of my everyday look, so I decided to test out some color correctors to see if they live up to the hype. Kosas is the fan favorite, and I get why. It brightens beautifully and gives a luminous, dewy finish. But if you’re not into that glow, it might not be for you. Personally, it emphasized my fine lines more than I’d li


This Not That: MERIT The Minimalist Complexion Stick
Shop the post here. I was genuinely excited to try this Merit stick because it’s everywhere . Beauty influencers make it sound like it’s...


This Not That: Jo Malone Wood Sage & Sea Salt
Shop the post here. Perfume is one of those things I never buy for myself—it’s always been a go-to gift for birthdays or Christmas. But...


This Not That: Ultra Violette Sheen Screen SPF 50 Lip Balm
Shop the post here. I’ve shared before that skin cancer runs in my family, so SPF is non-negotiable for me — even in my makeup. I love...


This Not That: Rare Beauty Brow Gel
Shop the post here. I got my brows laminated for the first time — and wow, what a difference! Sure, I looked wildly surprised on day...


This Not That: Fenty Match Stix
Shop my post here. Okay, it might seem like I’m picking on Fenty—but I swear I’m not! I actually love most of their lip products. But...


This Not That: Tarte Maracuja Juicy Lip Plump
Tarte is a brand I’ve historically side-eyed more than praised. That infamous influencer trip they hosted really changed how I see them,...


This Not That: Nars Light Reflecting Foundation
I've been a big fan of the Nars Light Reflecting Foundation for awhile. It’s my go-to for weddings, showers, or any event where I need a...


This Not That: Rhode Pocket Blush
✨Comments “blush” for a direct link to shop✨ Okay, so I’ll admit it—I didn’t check the size before ordering the Rhode Pocket Blush....
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