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This Not That: RevitaLash Advanced Eyelash Conditioner
Shop the post here. I was introduced to this product by @beautyxbeaker, who I trust so much with their recommendations. And here is why this one matters to me personally — I have had terrible reactions to most prostaglandin-based lash serums and even the ones branded as "sensitive" like the Grand Lash sensitive I just tried still irritate me. So I have basically written off the entire category until this one. Enter The Educated Mess Grow A Pair Lash & Brow Enhancing Serum. To


This Not That: L'Occitane Shea Butter Hand Cream
Shop the post here. L'Occitane who? This $5 drugstore find has real shea butter, the same rich-but-fast-absorbing butter cream texture, and your hands literally cannot tell the difference once it sinks in. eos Shea Better Hand Cream has been quietly sitting on shelves while people spend $29 for the exact same size of the OG — and we need to talk about it. The texture? Identical energy. Both are that rich, indulgent butter cream that melts into your skin without leaving a grea


This Not That: Tatcha The Serum Stick
Shop the post here. I have loved the Tatcha Serum Stick for years and it is honestly one of those products I never shut up about because it just works. I would swipe it on dry patches, around my eyes, anywhere my makeup was starting to look tired, or whenever my skin needed a little extra moisture and smoothness. The best part is that it lasts forever, which almost made the $49 price tag easier to justify because you use so little each time. But after years of dragging out th


This Not That: Sunday Riley Good Genes Lactic Acid Treatment
Shop the post here. I have always heard so many good things about Sunday Riley Good Genes Lactic Acid Treatment. It really does give that smoother, brighter, plumper-looking skin that everyone raves about, and it has been a holy grail product for so many people for years. But at $85 for a bottle of lactic acid, it is a pretty big commitment for what is essentially an exfoliating treatment. I started looking for a more affordable alternative and ended up trying The Ordinary La


This Not That: SkinCeuticals H.A. Intensifier Multi Glycan
Shop the post here. I tried the ERLY Daily Splash Hydrating Serum recently, and it instantly reminded me of the SkinCeuticals H.A. Intensifier Multi-Glycan I used a while back. The SkinCeuticals has that really nice plumping, smoothing effect that makes your skin look fresh, hydrated, and a little more bouncy, but at $120 it’s definitely a hard one to justify for a basic hydration step. The ERLY gave me a similar feel right away — lightweight, hydrating, and really nice under


This Not That: Dr. Jart+ Ceramidin Mask
Shop the post here. I’m just going to say it: I really do love the Dr. Jart+ Ceramidin Mask. It’s one of those sheet masks that makes my skin feel instantly comforted, soft, and less stressed. But at $10 for one mask, it’s not exactly something I want to reach for every single time my skin needs a little help. That’s where the Torriden DIVE-IN Mask comes in. I wouldn’t call it a perfect ingredient-for-ingredient dupe, but I would call it a really solid alternative if what yo


This Not That: Rhode Glazing Milk
Shop the post here. Rhode's Glazing Milk earned its hype. It's got that lightweight, luminous-finish experience that genuinely preps skin to look like glazed glass, and it's loaded with four forms of hyaluronic acid, a mineral trio of zinc, copper, and magnesium, and three ceramides to support the barrier over time. It absorbs fast, leaves zero residue, and works for every skin type — which is exactly why it blew up. The problem is you're spending $32 on a celebrity brand eve


This Not That: Sol de Janeiro Brazilian Bum Bum Cream
Shop the post here. Sol de Janeiro's Brazilian Bum Bum Cream is iconic for a reason. The scent alone — a pistachio, almond, and vanilla blend that genuinely smells like a vacation — is half the reason people keep repurchasing it. The formula delivers with caffeine-rich Guaraná extract to visibly firm and tighten, Cupuaçu Butter for deep hydration, and Açaí Oil and Brazil Nut Oil rounding out the Brazilian ingredient story. It absorbs fast, leaves a subtle shimmer, and the ski


This Not That: Tatcha Camellia Cleansing Oil
Shop the post here. Tatcha's Camellia Cleansing Oil has a cult following for a reason. It melts off makeup, SPF, and everything in between without stripping your skin, and it leaves this silky, almost luxurious feel that's hard to argue with. The problem is you're paying $50 for it, and it has fragrance in the formula — which is fine until your skin decides it isn't. Naturium's Fermented Camellia Creamy Cleansing Oil does the same job for $20. Same camellia hero ingredient, s


This Not That: Paula’s Choice Clinical 20% Niacinamide Treatment
Shop the post here. Dark spots are one of those things you barely clock—until suddenly, they’re the only thing you see in the mirror. Once you’re past the breakout phase but the marks are still hanging on for months, a basic “brightening” serum stops cutting it and you need something that actually targets pigment and texture. Paula’s Choice Clinical 20% is very “serious skincare” energy: 20% niacinamide, a sleek gel‑serum texture, and a strong rep for refining stretched pores


This Not That: My Bodycare Routine
Shop the post here. This one’s short and sweet, because I’ve finally nailed down the key to soft skin and keeping the stank away. In the shower, I keep it simple and consistent: I’ve used Neutrogena Rainforest Bath Gel as my body wash for seven years, and I’m not stopping anytime soon. It gets my skin clean without stripping it, which makes everything I do after the shower work even better. Post shower is where the magic really happens. Two to three times a week, I use the Ba


This Not That: Elemis Dynamic Resurfacing Pads
Shop the post here. Here’s the thing: if you’re going to spend that kind of money on something you use several times a week, it needs to be doing the absolute most. And for me, these just weren’t clearing that bar, especially when there are options that do the same thing (or better) without making my bank account cry. Enter my pick: the Maree toner pads . These are the quiet overachievers that don’t need a full marketing team screaming for them. They give you that consistent,


This Not That: My Skincare Routine
Shop the post here. Even though I test a ton of products, my personal routine stays pretty simple. This is what I use when I’m not testing anything new — just the products I genuinely love. For reference: I have dry, sensitive skin and prioritize brightening, anti‑aging, and hydration. 🌞 AM Routine (No cleanse) I skip a morning cleanser and go straight in with hydration. 1. Milky Toner Winter: Byoma Milky Toner Summer: TIRTIR Milky Toner Light, hydrating, and perfect fo


This Not That: Paula’s Choice 2% BHA Liquid Exfoliant
Shop the post here . If you’ve been here a while, you know I love a good BHA. Paula’s Choice basically set the standard — smooth skin, fewer blackheads, smaller-looking pores. It still performs and is a total texture‑smoothing powerhouse. Then Walgreens dropped their own 2% BHA, and they weren’t subtle about the inspiration. Same 2% salicylic acid, similar pH, lightweight, fragrance‑free, alcohol‑free — the formulas even share several core ingredients. The overlap is real. Th


This Not That: Revisions Brightening Facial Wash
Shop the post here. One thing about me is I'll admit when I'm wrong. I decided to redo this post after 1.) the previous product I suggested started burning my face and 2.) the second I tried this product I knew it was a better fit for this. Enjoy! As we’ve established, I’m easily swayed when shopping online, especially by enticing keywords like “brightening” in skincare. When I saw an influencer promoting a big bundle for Revisions products, I couldn’t resist and ordered the


This Not That: Epicutis Lipid Serum
Shop the post. I’ve been getting so many requests to review the Epicutis Lipid Serum, so I finally decided to splurge and grab it—especially since I had a laser treatment coming up. It’s marketed as a holy grail for repairing damaged skin barriers, so I figured it was the perfect time to test it out. Turns out, I didn’t even need the laser to wreck my skin. I managed to burn my face using the Medicube Zero Pore Pads (yes, the ones that promise glass-like skin). So perfect opp


This Not That: La Mer Creme De La Mer
Shop the post here. I first met La Mer after getting sweet-talked into buying it post-facial. You know the drill—“your skin NEEEDS this,”...


This Not That: Clinique Moisture Surge 100H Gel Moisturizer
Shop the post here. A couple weeks ago, I asked you all to share your favorite affordable alternatives to high-end skincare that I...


This Not That: Belif The Truth Aqua Bomb
Shop the post here . Okay, this one’s for my normal to oily skin girls. 💧 Back when my skin wasn’t as dry as the Sahara, Belif The True Cream Aqua Bomb was my holy grail. I used it for years—it was lightweight, hydrating, and always gave me that fresh-faced glow. So when someone asked me for a dupe recently, I picked it up again for a little throwback test. And wow—I'd totally forgotten about the tacky finish it leaves once it dries. It’s not a dealbreaker, but it’s defini


This Not That: Estée Lauder Advanced Night Repair
Shop the post here. Is it okay to admit we love skincare products just because they feel good? Because honestly, that’s exactly how I felt about this one. Same way I felt about the Clarins Double Serum—I loved the texture, the glide, the ritual. Did it transform my skin? Absolutely not. Did I care? Also no. It’s kind of like those little turmeric juice shots I take. I know they’re probably not doing a damn thing, but they make me feel like I’m doing something good for myself.
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