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This Not That: Dr. Jart+ Ceramidin Mask
Shop the post here. I’m just going to say it: I really do love the Dr. Jart+ Ceramidin Mask. It’s one of those sheet masks that makes my skin feel instantly comforted, soft, and less stressed. But at $10 for one mask, it’s not exactly something I want to reach for every single time my skin needs a little help. That’s where the Torriden DIVE-IN Mask comes in. I wouldn’t call it a perfect ingredient-for-ingredient dupe, but I would call it a really solid alternative if what yo


This Not That: March Best Sellers
Shop the post here. Here are my best sellers from March! I was so happy to see how much you all loved the hand cream just as much as I do. My cuticles have honestly never looked better. The Walmart bag was such a great affordable find, and I’m not surprised it was a favorite. The Illiyoon moisturizer, Heimish SPF, and Haruharu essence are all staples in my personal skincare routine, so it makes me especially happy to see you guys loving them too. A lot of these skincare favor


This Not That: K18 Leave-In Molecular Repair Hair Mask
Shop the post here. Let me start by saying K18 is not a scam. It works. If you've got dry, damaged hair and you've been using it, you already know — your hair genuinely feels stronger and smoother. The science is real. K18 uses a patented peptide called K18PEPTIDE™ that actually travels into the hair shaft and reconnects broken polypeptide chains from the inside out. It's not just coating your hair — it's repairing the structure. That's legitimately impressive. But here's my


This Not That: L'Occitane Shea Butter Hand Cream
Shop the post here. L'Occitane who? This $6 Korean find has the same 20% shea butter, the same rich-but-fast-absorbing butter cream texture, and your hands literally cannot tell the difference once it sinks in. theSAEM Perfumed Hand Shea Butter in Cherry Blossom has been quietly sitting on the shelves while people spend $34 on the OG — and we need to talk about it. The texture? Identical energy. Both are that thick, indulgent butter cream that melts into your skin without lea


This Not That: Rhode Glazing Milk
Shop the post here. Rhode's Glazing Milk earned its hype. It's got that lightweight, luminous-finish experience that genuinely preps skin to look like glazed glass, and it's loaded with four forms of hyaluronic acid, a mineral trio of zinc, copper, and magnesium, and three ceramides to support the barrier over time. It absorbs fast, leaves zero residue, and works for every skin type — which is exactly why it blew up. The problem is you're spending $32 on a celebrity brand eve


This Not That: Sol de Janeiro Brazilian Bum Bum Cream
Shop the post here. Sol de Janeiro's Brazilian Bum Bum Cream is iconic for a reason. The scent alone — a pistachio, almond, and vanilla blend that genuinely smells like a vacation — is half the reason people keep repurchasing it. The formula delivers with caffeine-rich Guaraná extract to visibly firm and tighten, Cupuaçu Butter for deep hydration, and Açaí Oil and Brazil Nut Oil rounding out the Brazilian ingredient story. It absorbs fast, leaves a subtle shimmer, and the ski


This Not That: Lancôme Cils Booster XL Super-Enhancing Mascara Primer
Shop the post here. Lancôme Cils Booster XL Super-Enhancing Mascara Primer is the primer that beauty editors have been quietly hoarding for years. Those micro-fibers coat every single lash and make mascara look like it's doing twice the work — you get that elongated, almost-false-lash effect that regular mascara alone just can't give you. It's genuinely a great product and one I'v been using for years. The problem is you're paying $30 for 5.5ml of primer. That's a lot to spen


This Not That: Fenty Gloss Bomb Stix
Shop the post here. Fenty's Gloss Bomb Stix earned its hype. It's got that perfect non-sticky, high-shine finish that actually looks expensive on your lips, and it's loaded with squalane, shea butter, and kiwi oil to keep lips moisturized for up to eight hours. The shade Spiced Cold is one of the best in the line — a muted, wearable berry that looks good on everyone. The problem is you're spending $26 on something that holds 3.6 grams of product, and that adds up fast when yo


This Not That: Tatcha Camellia Cleansing Oil
Shop the post here. Tatcha's Camellia Cleansing Oil has a cult following for a reason. It melts off makeup, SPF, and everything in between without stripping your skin, and it leaves this silky, almost luxurious feel that's hard to argue with. The problem is you're paying $50 for it, and it has fragrance in the formula — which is fine until your skin decides it isn't. Naturium's Fermented Camellia Creamy Cleansing Oil does the same job for $20. Same camellia hero ingredient, s


This Not That: February Best Sellers
Shop the post here. February’s top sellers are in — and no surprise, the e.l.f. eyeshadow took the #1 spot! It’s such a standout for the price. The Hoka dupes are still going strong, along with the Illiyoon moisturizer (a fan favorite for good reason).I loved seeing how many of you are just as hooked on the Maree toning pads and Haruharu Wonder essence as I am. And honestly, I was so surprised to see the beaded bag make the list — I only just shared it, and you all ran with


This Not That: Paula’s Choice Clinical 20% Niacinamide Treatment
Shop the post here. Dark spots are one of those things you barely clock—until suddenly, they’re the only thing you see in the mirror. Once you’re past the breakout phase but the marks are still hanging on for months, a basic “brightening” serum stops cutting it and you need something that actually targets pigment and texture. Paula’s Choice Clinical 20% is very “serious skincare” energy: 20% niacinamide, a sleek gel‑serum texture, and a strong rep for refining stretched pores


This Not That: Anthropologie Fiona Beaded Bag
Shop the post here. You know those tiny beaded bags that are somehow both adorable and wildly overpriced? 👀 I found this Anthropologie Fiona beaded bag that is so cute… but it’s almost $100 for a little shoulder bag. Love her, but also: no. It’s very “special occasion only,” and I just know I’d baby it and barely use it. Then I saw this Walmart Scoop beaded bag and it’s giving the same fun, sparkly vibe with a thicker, comfier strap, larger size and a way friendlier price t


This Not That: My Bodycare Routine
Shop the post here. This one’s short and sweet, because I’ve finally nailed down the key to soft skin and keeping the stank away. In the shower, I keep it simple and consistent: I’ve used Neutrogena Rainforest Bath Gel as my body wash for seven years, and I’m not stopping anytime soon. It gets my skin clean without stripping it, which makes everything I do after the shower work even better. Post shower is where the magic really happens. Two to three times a week, I use the Ba


This Not That: Armani Beauty Eye Tint Eyeshadow
Shop the post here . I love a luxury eye moment as much as the next Sephora zombie, but shade‑for‑shade, I still end up on team e.l.f. The Armani Eye Tint looks and feels expensive—gorgeous tube, fancy little applicator, really pretty on the lid when you hit the sweet spot. But here’s the thing: I am not a professional makeup artist, and this stuff kind of expects you to be. You need just the right amount, you have to move fast, and you can’t over‑blend or it suddenly goes fr


This Not That: Thrive Causemetics Liquid Lash
Shop the post here. I’ve been getting so many questions on my socials about a good tubing mascara, but I personally could not justify spending what Thrive costs. I wanted the flake-free, smudge-proof, easy warm-water removal situation without feeling like I was paying designer prices for something I’d toss in a few months. Thrive Causemetics Liquid Lash Extensions does what it says: lots of length, definition, and that very clear “I’m wearing mascara” lash look. It’s bold, it


This Not That: Elemis Dynamic Resurfacing Pads
Shop the post here. The first time I tried the Elemis Dynamic Resurfacing Pads, I fully understood the hype. They give spa-core, they smell expensive, and they make you feel like you’ve unlocked a higher tax bracket just by swiping them across your face. I was obsessed…until I did the math on how fast I was flying through that tub and realized I was basically paying premium prices to throw little soaked dollar bills in the trash every night. Here’s the thing: if you’re going


This Not That: My Skincare Routine
Shop the post here. Even though I test a ton of products, my personal routine stays pretty simple. This is what I use when I’m not testing anything new — just the products I genuinely love. For reference: I have dry, sensitive skin and prioritize brightening, anti‑aging, and hydration. 🌞 AM Routine (No cleanse) I skip a morning cleanser and go straight in with hydration. 1. Milky Toner Winter: Byoma Milky Toner Summer: TIRTIR Milky Toner Light, hydrating, and perfect fo


This Not That: Paula’s Choice 2% BHA Liquid Exfoliant
Shop the post here . If you’ve been here a while, you know I love a good BHA. Paula’s Choice basically set the standard — smooth skin, fewer blackheads, smaller-looking pores. It still performs and is a total texture‑smoothing powerhouse. Then Walgreens dropped their own 2% BHA, and they weren’t subtle about the inspiration. Same 2% salicylic acid, similar pH, lightweight, fragrance‑free, alcohol‑free — the formulas even share several core ingredients. The overlap is real. Th


My Hair Care Routine
Shop the post here. I like to think I follow a lazy girl version of the Abby Yung method. I love her hair, but I just can’t commit to a 12 step routine. Full disclosure: I only wash my hair twice a week. Pre Wash: Once a week, I apply Epres Bond Repair all over my hair. I’ve found it works best when I section my hair to make sure everything is fully saturated. After that, I add the Olaplex bonding oil to my ends and let the whole thing sit for about 20 minutes. Wash Routine:


This Not That: Westman Atelier Lit Up Glassy Gel Highlighter Stick
Shop the post here. The Westman Atelier highlighter entered my life during a weak moment at Sephora — you know the kind. I was getting shade‑matched, minding my own business, when the beauty advisor casually pulled out her ride‑or‑die favorites. And of course… it was disappointingly perfect. Smooth, glowy, luxe — everything a highlight stick dreams of being. But here’s the reality: as much as I loved it, I just couldn’t justify dropping $50 every time I needed a new one. The
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